Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Graphic Design
Summer Vibes Festival Campaign
Created promotional materials for the "Summer Vibes Festival," including posters, flyers, and social media graphics.
UI / UX Design
Operational Clarity: Redesigning Complex Role-Based Workflows for Arabic EdTech
HAD Edutech needed to launch a B2B dashboard for university teachers but was stuck with a legacy system that confused users and a "design stage" prototype that was visually noisy and structurally flawed. In a 3-week sprint, I audited the friction points, decoupled the Information Architecture (IA), and established an accessible "Micro-System" of ~15 components. The result was a role-specific dashboard that prioritized teacher actions over administrative bloat.
UI / UX Design
ShopEase Redesign Sprint
Redesigned the "ShopEase" e-commerce app to enhance user experience. Focused on simplifying navigation, optimizing the checkout process, and incorporating a sleek.
Web Design
"From Mom to Mom": Translating a Vision into a Scalable Brand Ecosystem
Launching a health brand is a balancing act. Lean too far into "clinical," and you feel like a hospital; lean too far into "friendly," and you lose authority. I partnered with a certified nutritionist to launch Nutrict, building a vivid "Mom-to-Mom" visual identity, a conversion-focused website, and the foundation for a "Yuka-style" food scoring app.
More Projects
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Graphic Design
Summer Vibes Festival Campaign
Created promotional materials for the "Summer Vibes Festival," including posters, flyers, and social media graphics.
UI / UX Design
Operational Clarity: Redesigning Complex Role-Based Workflows for Arabic EdTech
HAD Edutech needed to launch a B2B dashboard for university teachers but was stuck with a legacy system that confused users and a "design stage" prototype that was visually noisy and structurally flawed. In a 3-week sprint, I audited the friction points, decoupled the Information Architecture (IA), and established an accessible "Micro-System" of ~15 components. The result was a role-specific dashboard that prioritized teacher actions over administrative bloat.
UI / UX Design
ShopEase Redesign Sprint
Redesigned the "ShopEase" e-commerce app to enhance user experience. Focused on simplifying navigation, optimizing the checkout process, and incorporating a sleek.
Web Design
"From Mom to Mom": Translating a Vision into a Scalable Brand Ecosystem
Launching a health brand is a balancing act. Lean too far into "clinical," and you feel like a hospital; lean too far into "friendly," and you lose authority. I partnered with a certified nutritionist to launch Nutrict, building a vivid "Mom-to-Mom" visual identity, a conversion-focused website, and the foundation for a "Yuka-style" food scoring app.
More Projects
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Graphic Design
Summer Vibes Festival Campaign
Created promotional materials for the "Summer Vibes Festival," including posters, flyers, and social media graphics.
UI / UX Design
Operational Clarity: Redesigning Complex Role-Based Workflows for Arabic EdTech
HAD Edutech needed to launch a B2B dashboard for university teachers but was stuck with a legacy system that confused users and a "design stage" prototype that was visually noisy and structurally flawed. In a 3-week sprint, I audited the friction points, decoupled the Information Architecture (IA), and established an accessible "Micro-System" of ~15 components. The result was a role-specific dashboard that prioritized teacher actions over administrative bloat.
UI / UX Design
ShopEase Redesign Sprint
Redesigned the "ShopEase" e-commerce app to enhance user experience. Focused on simplifying navigation, optimizing the checkout process, and incorporating a sleek.
Web Design
"From Mom to Mom": Translating a Vision into a Scalable Brand Ecosystem
Launching a health brand is a balancing act. Lean too far into "clinical," and you feel like a hospital; lean too far into "friendly," and you lose authority. I partnered with a certified nutritionist to launch Nutrict, building a vivid "Mom-to-Mom" visual identity, a conversion-focused website, and the foundation for a "Yuka-style" food scoring app.